Assalamu'alaykum wa Rahmatullah wa Barakatuh, dearest.. Let's throwback! We have been very concern in sharing. One of the events in which EASTmayya took part was Jakarta Creative Week 201 where Amaliah Begum, our founder, spoke in a talkshow entitled “Social Business from The East” on Saturday, May 2, at Fashion Atrium Kota Kasablanka. EASTmayya is a modest fashion brand focusing on designs and materials from EASTern parts of the world, ranging from South Eastern Asia -- especially Indonesia; its origin country -- the Far East, the South Asia, to the Middle East. One unique aspect of this clothing line is its social business concept. In various events, we have talked about the story behind EASTmayya which was officially launched on May 15, 2014. The brand’s generousity, fashion, and even the name were all inspired by the late mother of our founder; Ismaya. This is a project of love to keep her late mother’s spirit alive. Even more philosophical, ‘mayya’ itself means ‘pri